When you place callers On-Hold, Talk to them about your business!

More than just noise on your phone

2010-08-28T16:09:00.000-07:00

Many companies recognize the value of having something other than silence for their callers to hear when they are placed on hold.

Silence is certainly a holding call killer, especially in this day and age when the biggest percentage of calls come from cell phones. We've all experienced dropped calls. And when left in silence your caller doesn't know for sure whether they have been disconnected or not. In less that 40 seconds the research shows that they will know - because they will hang up.

So, there is great value to having something for them to hear while they are On-Hold - but what?

Some businesses opt to play a radio on hold. More often than not it's tuned incorrectly which results in static or a fading signal which to say the least in annoying and therefore does not acheive the desired goal of keeping callers holding until their call is handled.

Even if the radio station signal is crystal clear you might get more than you bargin for if that station happens to play a commercial for your competition. If you're an insurance agent for example, how long before a talking lizard on the radio causes a potential customer from hanging up on you and calling him?

And that's not all. Playing a radio on hold is a violation of music copyright laws that could rack up steep and enforceable fines. Research that well before you plug your favorite radio station into your phone system.

The same goes for a CD player or iPod playing your favorite tunes. When you bought that music the license you purchased was for personal enjoyment, not for a "public performance" which is what providing it to your holding callers is considered to be. Again, this could result in big fines.

The no-brainer solution is a Custom On-Hold Marketing message. Think about it. You have holding on your phone a customer or potiential customer that already has an interest in the products or services that you offer, why would you not take the time to tell him or her more about your company?

We say "When you place callers On-Hold, Talk to them about your Business" It's easy, affordable and eliminates all of the problems associated with playing radios and commercial music to your waiting callers.

You can tie your On-Hold Marketing program to your other advertising efforts and use it for what it is...a true marketing tool.

At Studio Productions we believe that you should have ultimate flexibility in your On-Hold plan and that why we place no limits on the number of Custom Produced recordings that you can have.

Our Unlimited Message Plan is just that - Unlimited! Order as many new recordings as you'd like and as often as you'd like with no additional charges. And there are no set-up fees and no surprises!

Our unlimited message plan is the most cost effective plan in the industry - costing less that what most on hold providers charge for just 2 recordings per year and all recordings include complete script writing, male AND female professional voice talent, licensed background music of your choosing and all editing, mixing and productions services.

Studio Productions has been providing Marketing On-Hold services since 1992 and serves companies large and small nationwide from our studios in The Woodlands, Texas a suburb of Houston.

Contact us today and put the marketing power of your hold button to work for you.

713-222-1492 800-818-2347

website: www.messageonholdnow.com

Gone in 40 Seconds

2010-08-28T15:29:00.000-07:00

What do callers to your business placed on-hold hear?

Remember the Nicolas Cage movie from a few years ago by the title Gone in 60 seconds? Cage played a former car thief forced to return to his old line of work to steal 50 cars in one night to save his brother’s life.

The movie’s promotional trailer went something like “Time to buy your tickets---3.2 minutes” “Time to get your popcorn---2.5 minutes” “Time it took them to steal your car---Sixty Seconds”

It’s difficult to calculate how much time (and money) you have spent trying to get potential customers to call your business, but research by the North American Telecommunications Association shows that those callers will be gone in Forty Seconds if, when you put them On-Hold, they hear silence.

After just forty seconds a staggering 90% of callers placed on hold hang up thinking that they have been disconnected. The question you must ask yourself is; do they call back?

Playing music on hold will increase the average caller’s hold time for an additional 30 seconds says the research and the type of music played has an effect on the perceived wait time—longer perceived wait time with rock music, shorter wait perception listening to light jazz.

According to a study by Nationwide Insurance a mix of music and company messages on hold enticed callers to stay on the line for an average of three minutes. That same study found that when the caller heard a message on hold that focused on one of the company’s products, it produced a 15-35% increase in sales of that product.

On Hold messages are known by many names. Commercials On Hold, Advertising On Hold, On Hold Marketing, Music On Hold and MOH to name just a few.

But the bottom line is that when you employ marketing on hold strategies you turn otherwise wasted time into time that you can use to provide information on hold to your callers and not only keep them waiting longer but tell them more than they probably know about your company’s products and services.

In a perfect world, we would not put callers on hold, but we all know that our world is not perfect--in fact we put 7 of 10 business calls on hold.

That’s why Studio Productions has since 1992, provided custom telephone on hold recordings and digital message on hold players in the Houston area and nationwide. From our Woodlands Texas offices, we serve customers with high quality, affordable on-hold advertising solutions, like our Unlimited Message Plan.

Does your company employ on hold information to keep the callers that you have worked so hard to attract from being “gone” in forty seconds? Maybe you should.

713-222-1492
800-818-2347

website: "http://www.messageonholdnow.com/"

A Website for your Hold Button!

2010-08-28T14:57:00.000-07:00

Think about this scenaro. I am a consumer and I have an interest in a product or service that you offer so I am looking for someone to do business with.

I do a google search and fiind your website. What can I expect to see when I click on it?

Would your website by chance be a blank page? Or maybe you would redirect me to a radio station's website. Or to your competition's web page.

No, chances are really good that when I click on your website address I am going to find out about your business, products and services. Maybe I will even learn things about other offerngs you have that I need and didn't know where to find or that I've been getting somewhere else because I didn't know you provided it.

So now think about what you give your callers placed on-hold to listen to while they wait. A blank page in the form of silence? A Radio station that could advertise your competition?

The point is - your telephone hold button is as important a marketing tool to your callers as your website is to the people using the internet to do business. And maybe...just maybe, done correctly can reinforce what they saw on the website, or in your print ad.

That's why we offer the Unlimited Message Plan. If you use On-Hold Marketing (and we can't think of a good reason not to) you should not be limited to changing your recordings 2, 4, 6 or even just 12 times a year. And you should not have to pay huge money for limited flexibility.

For less than most on-hold providers charge for just 2 recordings per year ($54.95 mo.) you can get new Custom On-Hold Recordings anytime and as often as you'd like. No Limits, No Additional Costs.

Did you know that about 95% of marketing budgets are used to make the phone ring, while little if any is used to handle that call when it comes in.

Did you lose business today because your caller thought they'd been disconnected, or because they heard a commercial for your competitor while they were on hold? There's no way to know for sure, but why take a chance? Especially when On-Hold Marketing is so affordable and easy to implement.

We can help. Contact us today and let Studio Productions build a website for your hold button!

Studio Productions
"www.messageonholdnow.com"
713-222-1492 800-818-2347

WHEN YOU PLACE CALLERS ON HOLD,

TALK TO THEM ABOUT YOUR BUSINESS!